The Importance of an Omni-channel UX in Banking

The key underlying issue found from the research was the measurable gap between the inconsistent online experience banks offer and the personal trust that customers maintain with their local branch banker. The study assessed customer effort and cross-channel customer experience in a group of major consumer banking institutions. In addition to in-depth analysis of the […]


The Case for Design Consulting

New darlings like Airbnb have emerged as design-led companies. Google finally cares about design. Apple is the most valuable brand in the world for the “Age of You”. Even Bloomberg Business Week (of all places) has added design to its masthead. Good design is good business, indeed. Meanwhile, this has also been a season of […]


Minimal Design Misconceptions

Minimal became the new hip. At first Microsoft pushed the idea with their redesigned Windows interface of flat, colourful tiles and clear typography. Google created their own “minimal” style with a small touch of shadows and transparencies here and there, and Apple followed suit with iOS 7 redesign. That way minimal and flat took over […]

Can you capture their attention?

The Significance of Digital Channels in Modern Corporate Strategies

I was recently invited to speak at the Hertfordshire Business School regarding the role of Digital Channels in the formulation of a successful corporate strategy. The following deck reflects the content of that talk. Considering the audience was primarily young, non-technical senior managers, the session was structured to both introduce them to Digital as a […]


How a Bad User Interface Can Create a Privacy Nightmare

A transgendered woman recently committed suicide after her updated Android phone failed to keep her personal life personal. After the upgrade to KitKat, the new Google Hangouts app used her old male name in a text to a coworker, unwittingly outing her. Panicked, she reached out to Google for help. They never responded. Also in […]

How Design And User Experience Translates To The Bottom Line

How Design And User Experience Translates To The Bottom Line

Designers have long complained about not having a “seat at the table.” From what I have seen this week in San Francisco, they no longer have to ask. Forward-thinking companies are well aware of how design impacts their bottom line, but outside of the bubble, management and designers have yet to adopt a shared vocabulary […]


How to Spark Your Creativity

It’s something I’ve been struggling with lately, so I’ve come up with four ways to get re-inspired: 1. Try to remember the time when you were feeling the most creative or inspired. There are moments in our lives when we feel like nothing can stop us and we can’t stop coming up with great ideas. […]


70 Years in 5 Minutes

Here’s some background to the video… Anthony Cerniello is a commercial video editor working primarily on music videos and commercials in Los Angeles. Anthony made Danielle in response to an exhaustion with the constant franticness expected of him professionally. Due to the nature of his work, he is always asked to cut things in a very energetic, fast […]

iOS Line Icons

Are iOS7 Line Icons a Good Design Decision?

Recently, someone asked me to critique some new mobile work they’d done. The app looked pretty great overall, but some of the design was following the lead that iOS7 created precedent with. They were designing to “fit in” on the platform. It motivated me to share why the practice of creating or using hollow/thin line […]


São Paulo: Before Anything Else

Challenge Soccer is arguably the biggest sport in the world and team loyalties run thicker than blood, a concept that comes into play in São-Paulo Football Club’s latest ads. Ars Thanea was approached by Young & Rubicam Sao Paulo to produce two key visuals for their “Before Anything Else, São-Paulino” campaign. In case you’re not […]


Simple, Clever Identities

We come across hundreds of brand identities everyday and every now and then something catches our eye which is just so simple yet extraordinary. Here is a selection of identities that I have recently come across which I found truly fascinating.



Ultimately, we do scramble to finish things at the last minute because we care more about flunking, or more about getting fired, or more about receiving angry emails from a client, than simply not doing the work. The things in life you care about don’t get procrastinated. You have to care about the task at […]

“If you can’t explain it simply, you don’t understand it well enough.”

- Albert Einstein

Dear Clients, This is Why Charging for Time Doesn’t Make Sense

Legend has it that Pablo Picasso was sketching in the park when a bold woman approached him. “It’s you — Picasso, the great artist! Oh, you must sketch my portrait! I insist.” So Picasso agreed to sketch her. After studying her for a moment, he used a single pencil stroke to create her portrait. He handed the […]


S-Oil ‘Here’ Balloon Campaign

The Challenge:  S-Oil wanted to show it had a mission: to save oil. They knew South Korea’s capital had some of the highest gasoline consumption in the world. What’s more, car use was increasing, petrol costs rising, and parking spaces scarce. Every day, a Seoul driver wanders for 500m to find a space. Over a […]


Brilliant in so many ways…


The Genius of Japanese Advertising

I’d love to get involved with some Japanese advertising agencies, just to see what kind of a creative process they must go through to create these ads! The brainstorming sessions must be insane.


10 Lessons from Einstein

Follow Your Curiosity: “I have no special talent. I am only passionately curious.”   Perseverance is Priceless:  “It’s not that I’m so smart; it’s just that I stay with problems longer.”   Focus on the Present:  “Any man who can drive safely while kissing a pretty girl is simply not giving the kiss the attention […]


The Future Of UX Design: Tiny, Humanizing Details

Dan Saffer, like many designers, likes to quote Charles Eames. But unlike many designers, Saffer–Director of Interaction Design at Smart Design–wrote a whole book inspired by one of his favorite Eames quotes: “The details are not the details. They make the design.” Saffer’s book, titled Microinteractions, takes Eames’s maxim to heart and then some. “For […]


Don’t Drive Sleepy Campaign

Education is the progressive discovery of ones own ignorance.


Being tongue-tied: teaching the shy to speak

About twice a week, I can’t speak. While writing is easy, talking is not. My voice just… stops. And it’s not a cough or a sore throat. It’s more a kind of intellectual stutter. Where it feels like I don’t. Have. Any. Words. There comes a time in your late teens or 20s when you’re […]




A Rare Peek At The Guidelines That Dictate Google’s Graphic Design

In April 2011, Larry Page took the reins as Google’s CEO. He didn’t waste any time getting down to business. On his very first day on the job, Page launched an incredibly ambitious effort to redesign the company’s main products, including search, maps, and mail. He wanted them to be beautiful–Google had never been known […]


Why Jony Ive Is Flattening iOS 7

Over the past year or two, skeuomorphism has become the new Comic Sans. Just name-drop this esoteric technical term into polite conversation (always dismissively, of course–and don’t worry, you don’t have to really understand what it means), and you will conveniently establish your bona fides as someone in possession of refined taste and proper opinions. […]


Amazing Colours of the Utah Holi Festival