A highly experienced human-centric design practitioner, who focuses on using the principles of design to solve complex business problems.
Approach & Expertise
Design is a lot more than the aesthetic of a product. Understanding the behavioural patterns of consumers and merchants through research allows us to not only identify their existing pain-points to solve for, but also gives us the intelligence to predict their needs for the future. Effective design is a cross-functional practice, that can allow any business to proactively prepare for the future.
Over 15 years in digital leadership roles, with extensive experience in setting strategic direction and day-to-day stakeholder management. Special emphasis on developing effective creative teams and establishing design-focused operational workflows.
Highly experienced in driving innovation and next-gen product development strategies by utilising design-led methodologies to understand consumer behaviour and their jobs-to-be-done, along with emerging technology patterns.
Experience Design Direction
Extensive experience in directing cross-functional creative and engineering teams on both large-scale digital projects, as well as R&D focused pilots and experiments.
Business Management & Consultancy
An MBA degree and the experience of serving as the Managing Director at two highly successful digital agencies ensures a strong business acumen and commercial focus.