A Rare Peek At The Guidelines That Dictate Google’s Graphic Design

Posted on June 14, 2013 in Branding, Iconography, Visual Design — Share this via

A pair of “Visual Assets Guidelines” posted by one of the company’s senior graphic designers, outline precisely how Google designers are supposed to sweat the small stuff.

In April 2011, Larry Page took the reins as Google’s CEO. He didn’t waste any time getting down to business. On his very first day on the job, Page launched an incredibly ambitious effort to redesign the company’s main products, including search, maps, and mail. He wanted them to be beautiful–Google had never been known for its visual polish–but he also wanted them to be cohesive, more like a true software suite than a jumble of disparate digital tools. In the years since, Google’s products have improved leaps and bounds, aesthetically speaking, largely while working within the same shared design language. Here’s how they’re doing it…

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