The Significance of Digital Channels in Modern Corporate Strategies

Posted on April 26, 2014 in Opinion, Talks — Share this via

Can modern day corporate strategies exist without a Digital consideration?

I was recently invited to speak at the Hertfordshire Business School regarding the role of Digital Channels in the formulation of a successful corporate strategy. The following deck reflects the content of that talk. Considering the audience was primarily young, non-technical senior managers, the session was structured to both introduce them to Digital as a medium but also to provide the understanding on how they can utilise the medium to promote their respective organisations as well as manage their own presence online.