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A highly experienced human-centric design practitioner, who focuses on using the principles of design to solve complex business problems.

What does Design mean to you?
Design is a lot more than the aesthetic of a product. Understanding the behavioural patterns of consumers and merchants through research allows us to not only identify their existing pain-points to solve for, but also gives us the intelligence to predict their needs for the future. Effective design is a cross-functional practice, that can allow any business to proactively prepare for the future.